WAHM Tips I Follow

I have been a work at home mom (WAHM) since 2008 when my first daughter was born. It’s really the best fit for me as I enjoy having my own roster of author and small business clients.

Across the U.S., Moms are forging their own career paths, juggling home duties with client responsibilities. There are 10.1 million women-owned businesses in the United States, according to the Center for Women’s Business Research. No statistics exist on how many are run by stay-at-home moms, but I’m sure it is growing in numbers. I’ve met many Mom bloggers and businesswomen in the Philadelphia area alone.

As I mentioned in my book Mastering the Mommy Track, both of my girls stayed home with me the first eighteen months of their lives until they went to daycare. I scheduled conference calls, deadlines and meetings around their feedings. That’s a benefit for a WAHM—you can stay home with the babies and work when they nap and are asleep.

Here are some guidelines I try to follow:

Work during your peak time. For me, this is the morning and early afternoon when I schedule media interviews, write and edit. I recently turned down an adjunct Communications role at a local university. I was flattered to be offered a teaching job, but the pay was not enough to give up my mornings three days a week for a semester.

Make sure you have signed contracts and upfront payment. I recently took on an assignment without payment upfront—the business owner wanted a release out right away, so I spent a part of my weekend writing the press release and sending it out to media. I usually don’t do this unless I receive payment first. Be careful you don’t get stiffed.

Be prepared to walk away. I have walked away from many assignments over the years. Time is money, so each offer should be reviewed closely. You can’t work for less than what you are worth. Long-term relationships are key. I check in with clients from time to time, which has led to more work over the years.

Be careful with phone calls when the kids are home. You don’t want to set calls with major clients when the kids are home. I try to set my calls in the morning and early afternoon. If I have a call before dinner, I will bring the girls over to neighbor’s house for 15 or 20 minutes so I can make the call without screaming in the background.

There’s always the evening to work. If can’t get it all done during the day, there’s always the evening after the kids have gone to sleep. Some of my assignments are deadline driven and I need to get edits done within a day. If I cannot get this done during the workday, it has to be done at night or on weekends. That’s how the publishing world works.

With technology today, WAHMs are able to build solid businesses, sometimes even from mobile devices at the playground. At the same time, they can manage the home front and accomplish the never-ending list of household chores that need to be done.

Image: FreeDigitalPhotos.net

Mom Power

Yesterday I had the pleasure of attending a MomMixer at the XIX Restaurant at the Bellevue run by Whitney & Colleen of Mom Mixer Events. Mom bloggers from Philly, Jersey, NYC, Baltimore, DC and beyond attended.

Brands had fun activities planned at their tables – from cool toys to interact with, to makeovers, a photo booth, massages, a make-your-own perfume bar and more. I admire Whitney and Colleen for building a successful event business.

I always enjoy Mom blogger events because I have so much in common with these women. We are all entrepreneurial and risk-takers—creating brands, redefining brands, putting a product out there and hoping it is well received, and so forth.

I wrote a book Mastering the Mommy Track, which targets Moms with young kids or babies, those who are struggling with tough decisions: Do I pursue a business? Do I go back into the workforce? How can I stay positive when life is so challenging right now? Do I need to change gears or continue on the same path?

Life gets pretty hectic, so some of these Moms I only see once or twice a year. But it’s always good to catch up and hear what they are working on.

It is during the struggling times that you will need your true Mom friends the most. Your true friends will not judge you by the type of car you drive or the clothes you wear. They will stand by you when you hit a wall and are not sure which direction to turn.

Your true friends will understand that entrepreneurial women succeed and fail, and that failure is not always a bad thing but you have to get back up. You have to get back up even if it feels like the forces have aligned against you. And that is only the first step. Given these changing times, you may have to redefine your career.

I am grateful for the local Mom friends I have made, as we tough it out together and build our businesses and brands.

Image: FreeDigitalPhotos.net