Persistence More Vital Than Ever
Today’s job marketplace is more competitive than ever before. If you are seeking a job or new clients, you know it is fierce out there—regardless of the field you work in.
I am always looking for new clients—it is something I have been doing for almost twelve years. My business comes from word of mouth and referrals, so I have had to do a lot of networking over the years.
Two of the lessons I have learned are:
1. Don’t get discouraged. When prospecting for new clients, I send out emails or make calls. Some reply, but many do not. You have to keep going. Do not lose focus or get sidetracked.
2. Don’t take it personally. Sometimes I get repeat business from past clients—that is always gratifying. Some former clients do not reply to my emails. I have learned not to take it personally. You cannot—otherwise you might feel glum that day.
Since the Fall, I have been pitching my book Mastering the Mommy Track to media outlets and bookstores. I just learned the other day that Sears is selling my book online: http://www.sears.com/unknown-mastering-the-mommy-track/p-SPM540272114P. This is exciting as Sears is a major retailer.
When seeking endorsements for my book, I sent emails to some high–profile mommy bloggers and authors. Many did not reply—maybe they did not want to support an unknown author, maybe my book did not fit with their brand. Who knows the reason why? Eventually, I got some nice endorsements.
I believe in my book, its message and want it to sell well. I am realistic, however, and realize I am not going to be the next EL James.
Bottom line: If you are selling a book or product that you believe in, do not get discouraged. You have to throw a lot of pitches out there—Have faith that some will break through. Keep going!